After Apple’s $1 billion investment in Indonesia, Honor is following suit by entering the lucrative market in early 2025. With the country’s rapid growth and strong tech demand, Honor plans to debut over 10 products in the first quarter, including foldable smartphones, laptops, tablets, and wearables. The brand, which has already seen success in Malaysia, Singapore, and the Philippines, hopes to replicate that success in Indonesia by targeting the mid to high end market. The company will open more than 10 experience stores nationwide, working with local retailers and e-commerce platforms to meet demand.
As Indonesia’s smartphone market becomes increasingly competitive, with giants like Samsung and Apple dominating, Honor aims to offer consumers a superior alternative. With the mid to premium segment expected to reach 5 million units annually, Honor is poised to challenge the status quo and carve out a significant market share.
