Google might be reviving its social ambitions. According to a report from The Information, the company is prepping a Pinterest-style feature to unveil at its I/O 2025 event next week. The feature would showcase curated images offering inspiration for fashion, beauty, and interior design enthusiasts. Like Pinterest, users could save images into customizable folders for future reference.
While details remain sparse, it’s unknown whether this will launch as a standalone app or integrate into an existing Google service like Discover or Google Photos. What’s also unclear is whether it’ll allow user uploads, shared boards, or social interactions like Pinterest’s repinning system.
This move signals Google’s continued interest in visual discovery and content curation a space dominated by Pinterest for years. The question remains whether this is a simple inspiration tool or the early signs of a larger visual social platform reboot from Google. Either way, eyes will be on I/O 2025 to see what unfolds.
