Google is reportedly finalizing a $115 million acquisition of Canadian eye-tracking startup AdHawk Microsystems, signaling a potential return to the smart glasses market. The deal, which includes a $15 million performance-based payout, is expected to close this week. AdHawk has previously received investments from tech giants like Samsung, Intel, HP, and Sony, highlighting its industry relevance.
Google’s previous attempt at smart glasses, Google Glass, faced regulatory challenges and privacy concerns, leading to its discontinuation in 2023. However, the market has evolved, with Meta’s Ray-Ban smart glasses gaining traction. This shift in perception, combined with advancements in AI-driven wearables, could pave the way for Google’s reentry into the space potentially integrating its Gemini AI assistant into next gen smart glasses.
With Samsung prioritizing its XR headset, Google appears to be laying the groundwork for a competitive comeback in the booming smart wearables market. The success of this move could reshape the future of AI-powered augmented reality experiences.
