Amazon Prime Day 2025 is officially set, and it’s bigger than ever. This year’s sale will run for four days straight, from July 8 to July 11 — doubling the usual two-day run. Prime Day is Amazon’s biggest annual sale, offering steep discounts across categories like electronics, home, fashion, and more, exclusively for Prime members.
In a smart move to drum up excitement early, Amazon is rolling out early deals starting July 1. Expect discounts of up to 30% on Amazon-branded products, including heavy hitters like the Ring Battery Doorbell, Blink Mini 2 two-pack, and Fire HD 8 Plus tablet bundle. Some items will reportedly hit their lowest prices ever, with up to 50% off select devices and accessories.
For those without a Prime subscription, a free trial is enough to get in on the action. Besides Prime Day access, membership also includes fast shipping, 100 million songs via Amazon Music, Prime Video streaming, and Prime Gaming perks.
The shopping event will be available in 24 countries, including India, the US, UK, Canada, Australia, Germany, and Japan. Notably, Ireland will join the Prime Day party this year through amazon.ie, while Colombian customers can participate via amazon.com. Expect staggered deal drops over the four days rather than a single bulk release, so keeping an eye out will be key.
Prime Day 2025 looks set to be the biggest yet, especially with Amazon expanding its early-bird deals. If you’ve been waiting to grab a new Kindle, smart home gear, or upgrade your streaming setup, now’s the time to prepare.
