Amazon is doubling down on artificial intelligence, forming a new AI-focused group dedicated to developing agentic experiences. This follows the launch of Alexa+, an AI-powered upgrade that introduces more autonomous capabilities. Unlike traditional assistants, AI agents can proactively make decisions and automate tasks, reducing user involvement.
AWS CEO Matt Garman sees agentic AI as a potential multi-billion-dollar business for the company. Reports suggest Amazon’s goal is to advance AI beyond basic commands to fully integrated automation, with features like booking Uber rides and conducting independent research. By expanding AI’s decision-making capabilities, Amazon aims to secure a larger share in the AI-powered cloud computing market.
With AWS already a dominant force in cloud infrastructure, this move could reshape the landscape of AI-driven automation, positioning Amazon as a key player in the next evolution of AI technology.
