Abishek D Praphullalumar
Netflix is testing an AI-powered chatbot on its iOS app to help users discover what to watch. Announced as a “small opt-in beta,” the chatbot responds to natural language queries like “I want something funny and upbeat.” If successful, it’s expected to expand to Android and possibly even smart TVs.
Alongside the chatbot, Netflix is revamping its UI to streamline the viewing experience. Search and My List are moving to the top of TV screens for quicker access, while the homepage will feature dynamic recommendations tailored to your moods and interests. Netflix also promises clearer content highlights such as “Emmy Award Winner” or “#1 in TV Shows.”
On mobile, Netflix will soon introduce a vertical feed filled with show and movie clips designed for quick discovery. You can tap to start watching, add titles to My List, or share them with friends instantly. The company describes the redesign as “clean, modern, and reflective of the elevated Netflix experience.”
