Apple has introduced the Apple Store app in India, enabling direct purchases, product customization, and personalized recommendations. Users can configure Macs, engrave AirPods or AirTags, and explore financing options.
The app offers delivery services or in-store pickups from Apple’s existing Delhi and Mumbai locations, with four new stores planned in Bengaluru, Pune, Delhi-NCR, and Mumbai by late 2025.
Beyond shopping, the app provides access to Apple’s retail programs and insights into its products and services.
Karen Rasmussen, Apple’s Head of Retail Online, stated, “The Apple Store app offers a seamless way to shop for incredible products, receive personalized support, and experience the best of Apple.”
This launch underscores Apple’s commitment to India as a key market for retail and manufacturing, enhancing its presence and customer experience in the region.
